Yash Raj Films–Yupptv Partnership to Boost the Global Entertainment Market

Posted on: Jun-2017 | By: QY Research | Technology

Movies! It is something that most of the people are crazy about. The entertainment industry is something that will only flourish as days pass by. Looking at the global entertainment market bolster at the release of some of the fabulous storyline-based movies, be it comedy, thriller, romantic, patriotic, or others, there is no doubt it is one of the best businesses in the world. For the release of the movies, the production houses play a very essential role. Wouldn’t it be amazing to see the world’s famous production houses partnering with each other? What more can we movie lovers expect?

The South Indian content and OTT player, YuppTV, has declared to start its partnership with another top Indian production house called Yash Raj Films. The partnership between the two production houses will help the people enjoy South Indian and Bollywood movies that to at nonstop pace. The increasing demand for playing popular Hindi movies produced under the Yash Raj Films banner from the South Indian crowd has led to the association, which in turn will boost the growth of the global entertainment market.

In order to meet the public’s demand the YuppTv has decided to offer the latest movies such as Fan, Dhoom 3, Sultan, Befikre, and others in the TVOD model form within India whereas in the SVOD or TVOD form outside India. The basic goal behind building this association is to drive the vision of the captivating entertainment solutions towards the aspiring public. It is like building a small step towards the success of the global entertainment market.

YuppFlix, one of the channels of YuppTv, will provide the global audiences with the latest movies. According to VP Digital Anand Gurnani, YuppFlix will help the Yash Raj Films’ posy of movies reach the global market within a limited amount of time. The latest movies will be updated on a weekly basis so as to let the public enjoy their “movie on demand” service without any interruption.

The popular Yash Raj films can viewed easily through the various YuppTv platforms such as its website, Andriod or iOS apps, and also many other internet-enabled devices.